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Service Options & Pricing

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Working with an agency

Engaging Bark Productions as your agency is one way to make significant progress and stick to your plans long-term without having to hire, train, and manage an entire internal team to do all the strategy, copywriting, design, produce artwork, website designs then the development, advertising, analytics, and technical implementation that you’ll need.

We offer service three packages developed around the HubSpot Marketing & Sales Hubs, our retainer options are designed to match your HubSpot subscription, the tools available within the platform and the level of effort and budget that our clients are comfortable with. Most clients commence with Marketing Starter but soon upgrade to the Professional plan as they get familiar with Hubspot, our services and start to see results. 

Retainer Plans

Marketing Starter

A Hubspot Marketing Starter subscription is required.
  • Hubspot Set-up
  • Digital Design
  • Email Marketing Campaigns
  • Discounted Website Development
  • Landing pages
  • CTA's
  • Live Chat/Chat Bot
  • Leads to CRM automation
  • Blog Posts - Monthly featured article, an insurance themed article developed with your input.
  • Social media campaign utilizing the custom article topic
  • Website content updates
  • Lead Flows
  • Social media Posts
$2,250
p/month

Marketing & Sales Professional

HubSpot Marketing Professional and Sales Hub subscription required.
  • Everything in the Starter plan +
  • Hubspot Portal setup and configuration
  • Database Import and Data Migration
  • Marketing Hub: Configuration of blogging, landing pages, mass email, social media, ads, forms, social accounts
  • Email sequences - drip campaigns
  • 1 full product campaign p/month
  • Lead nurturing
  • Google Ad management
  • Facebook Ad campaigns & boosted posts
  • Workflows & Sequence Automation
$3,500
p/month

Full Service

HubSpot Marketing Professional and Sales Hub subscription required.
  • Everything on the Starter and Pro plans ++
  • Website development
  • All graphic design services - Analogue and Digital
  • Social Media Management
  • Strategy
  • Logo & Brand development
  • Multiple Campaigns per month
$7,500
p/month
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Project Based Only?

Interested in just project-based work at the moment?

Standard Website

Built with WordPress or Hubspot CMS Starter
  • Responsive Website to work on all screen sizes
  • Mobile Friendly
  • Content Management System (CMS)
  • Up to 15 pages
  • Blog for articles
  • Compliance guarantee
  • Includes all design assets
  • Licensed Images included
  • Contact Form
  • Submitted to Google
  • 30 Days post-launch content updates
$7,500
+GST

Pro to Enterprise Website

Built with WordPress or Hubspot CMS Pro
  • Everything in the lite version ++
  • No limit on pages
  • Landing page development
  • a Strategy and Wireframe Session
  • Content Development
  • More Complex Design and Artwork
  • Enhanced Animations
  • Online Quote forms with data capture
  • SMS chat with Message Media
$12,500 -$20k
+GST

Support plan

Essential for every WordPress website
$125
per month
  • Website Hosting
  • SSL Certificate
  • WordPress Core Updates
  • Theme & Plugin updates
  • Hack & Malware Monitoring
  • Backups - 7 days
  • 24/7 Server support
  • Australian Servers
  • Unlimited Bandwidth
  • Unlimited Disk Space
  • *GST Invoiced monthly

FAQ's

Frequently asked questions about retainers, timeframes, project work and more.

What is a retainer?

A fixed monthly fee for our services. Your package determines the work we have agreed to deliver each month and the cost is fixed. Retainer packages are for a 12 month period, then month to month.  

Do I need HubSpot?

All retainers require you to have a HubSpot subscription. Your HubSpot fees are paid directly to HubSpot and it's your direct account. 

Here's the Hubspot pricing page https://www.hubspot.com/pricing/suite

Any HubSpot onboarding fees charged by HubSpot are waived if you are a Bark client. 

 

Are retainers suitable for everyone?

Not every company will get the beast out of the retainer model or HubSpot. We generally work best with insurance businesses that  

  • Have GWP $10 Million+
  • Have a dedicated marketing person in-house
  • If you have niche market products or an industry/association focus it's a plus.
  • You have time to engage with us, the ability to review material, approve and be part of the process. 
If you're not quite ready for this level of commitment we do offer project-based work for website development, general graphic design etc. 


What's involved in a Campaign?

A campaign typically includes the building of a landing page in your HubSpot account, this could be a product page, Cyber Insurance for example. 

Then we build an email campaign, several social media posts, we'll build CTA's in HubSpot and embed these in the EDM and social posts, landing page etc. 

We'll add all assets to the HubSpot campaign tool for tracking. 

Test, test, test and Launch! Then tracking and reporting. 

Can I customise my own retainer package

Yes, the Full-Service option is fully customised to fit your business needs. And we're flexible on the Pro package too. 

What happens in the first 90 days?

Once we have a deal and an agreed start date, we'll get started setting up your Hubspot portal and any web development needed. In the first 90 days we'll see some quick wins including

  • Connect with our consultants to make an immediate plan
  • Hubspot portal set up
  • Build or update marketing infrastructure to prepare for lead generation
  • Website and landing page development
  • Review your organic search position
  • Competitor analysis
  • Review advertising campaigns (PPC, Social, Search)
  • Social media analysis and overhaul